TouTube kan zijn na Google een meest bezochte webwinkel met 3,8 miljard maandelijkse klanten. Via via dit kanaal te adverteren worden er grote doelgroepen bereikt. Een omvangrijk bijkomend goedkoop kan zijn dat als een client ons aankondiging voorbij komt dij hij/zij erg interessant vindt deze makkelijk (absoluut via mobiel) gedeeld mag geraken.
OTT: Aan-the-top refers to devices or services used to stream digital content to a TV or similar device.
Advertisers Bid via DSP: Interested advertisers, through their DSPs, place real-time bids on the ad impression based on how valuable they believe it is to their advertising goals.
2Advertisers bid based on their interest and how the passed data measures up against their targeting parameters — the higher the demand, the higher the price.
It’s all well and good to understand where Programmatic advertising, Ad exchanges, and Demand Side Platforms fit into the equation, but what about the publisher? Does RTB benefit the publisher in any way? Econsultancy.com identified six benefits for the publisher which include:
Brand protection: Protecting an advertiser’s dupliceert is very important. With Real-Time Bidding, advertisers can specify where to promote their products or services and use ad verification services to prevent their ads from showing on illicit websites or pages.
These reports provide advertisers and publishers with highly valuable insights into the performance of their campaigns, such as how many impressions an ad received and how many users clicked on it.
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Because DMPs collect huge amounts of gegevens from a range ofwel sources, advertisers and agencies use them to improve ad targeting, create advanced analytics reports, and conduct look-alive modeling.
However, RTB kan zijn more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling ofwel ad inventory.
Programmatic requires a learning curve that may initially feel overwhelming. Working with partners, agencies, or Amazon Ads directly can help advertisers to ease their foray into programmatic.
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Supporting platforms such as Ad Exchanges and Supply Side Platforms are also used within the process. RTB auctions put the focus on impression-based bidding, whereas static auctions tend to group impressions, only allowing advertisers to bid on them in package deals.
Real-time bidding (RTB) plays a crucial role within the Programmatic Open Exchange by facilitating live auctions to dictate the costs for available ad spaces dynamically.